"According to research by U.K. based technology consortium Wireless World Forum, America's young people lead the world in spending on wireless phones. In the U.S. 50 million wireless phone users are younger than 25 and will collectively spend $20 billion on their wireless phones in 2005. Young American wireless subscribers spend more on wireless phone downloads, such as ringtones, music and games, than any other country, according to the research. (Source: Chicago Tribune)"
Although with some delay, US youth has caught up with the ultra-wireless europeans. Not only that though, they have surpassed the rest of the world in their spending on auxillary services such as ringontes, music, games, etc. Part of it may have to do with the incessant drive to individualize accesssoiries - that is stronger in this country than in most others. Part may have to do with the general level of tech-savvyness - american teenagers are ahead of teenagers in most other countries in the level of adoption and breadth of use of the Internet and other technology services. I am curious however, about the fact that they are not actually "calling" or "communicating" more, they spend more on individual services. There ought to be a story there somewhere I think...
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