infoSync World : NTT DoCoMo to research mobile social impacts

infoSync World : NTT DoCoMo to research mobile social impacts - hmm this is very interesting. IMHO, NTT DoCoMo has done quite a lot of revolutionary stuff in their attempts to commercialize communication :). and they have succeeded. They have also financed a large amount of research into this phenomena and this just another example of this approach. I am wondering how much of this kind of approach to business will start cropping up in the future. Seems a reasonable way to step back from a government-funded research system to a more libertarian system of research funding and process. curious...