Yub.com - Meet. Hang. Shop. - unless the linguistic associations are just all wrong!
Yub.com - Meet. Hang. Shop. - is a new social network site powered by Buy.com. Not to be too inventive, the authors simply spelled the word "buy" backwards and came up with the word "yub"... The authors, by the way, live in Orange County, CA - an area that actually is pretty close to the third largest russian-speaking population in the US. Why is that important? Well... you see... the word.. "yub" means "fuck" in Russian. So then, all the other words with that root - "yubbing" and "yubbers" - put a ridiculous grin on my face (I happen to be Russian afterall). At first, I wondered - is this for real? is this a joke? No, it's not a joke. They have subscribers, they have ads (saying "yub" on national television).
The vision itself makes all the sense in the world - it's a virtual mall - making shopping online a social experience (and there we were afraid that Internet commerce was making shopping asocial). On "Yub"... umm right, well on "that site" there is a large map of a regular US mall, something you might see in any reasonably sized city in the US - with the big boxes, like Target and Linens'n'things taking up the big corners and the smaller retailers, like iTunes (separate from the big box of Apple), wine.com or Fossil in the spaces in between. It sort of does not really make that much sense - but I am assuming that the size of things reflects the amount of money a spot costs on the map - size, after all, matters even here.
the profile page of a regular "yubber".... ah... yeah regular "subscriber" (or fucker if you are russian), includes a space to share personal photos, information about things recently bought or wish lists, a "blog column" and other social-networky things that look like an odd cross between Friendster and myspace. It is also, supposedly a "safe" place where teens under 18 can hang out without being inundated by unsavory material (whatever this means). As someone interested in these kinds of affairs, I should get an account on this thing, explore it, see what it's about. Except I can't. There is something in me that protests very loudly to my voluntarily announcing myself a "yubber"...
