The New York Times > AP > Technology > Voters Checking Out Other Sides' Sites
The New York Times > AP > Technology > Voters Checking Out Other Sides' Sites
Despite the fact that Pew's methodology is based on the telephone and, thus, by definition excludes wireless phone users (those of us that have permanently turned off our landline), which is hevily biased in age, education and, i think, political orientation, these results are, nevertheless, interesting and challenege the "tunnell vision" point of view. The report itself indicates that people do access information on both sides of the story, and they found not by asking people whether they access both sides of the story (the theory of self-presentation would immideatly devalue such findings because people want to appear much more knowledgeable than they actually are), but by asking them directly about specific political issues.
My major question, after reading the report is probably laughable... but how many people were sitting in front of their computers when on the phone? could they simply type everything into "Google" and check??
However, considering that Paul Reznick (whose research I admire quite a bit) is part of this project and I am sure the statistical analysis is flawless. Still, advancing age was found to be indicative of the breadth of exposire to arguments about candidates and THAT may be due to wireline-wireless distinctions more so than interest and involvement distinctions.
what I really liked though, were the "types" of presidential race information consumers outlined in the report. The technique of doing this is something I need to do for Internet users in general and haven't had the time to figure out the process (which is a bit complicated - two-step clustering).
It's also interesting that people have heard more about the issues than candidates. Granted Kerry is sort of a wild card and there hasn't been much personal dirt dug up on him yet and everyone is tired of Bush's national guard stories, but could this also be linked with gender? Historically it has been expected that women care about personal characteristics more than men do, although I do not know the research on this all too well.
High speed connections at home may be what actually allows people to consider the Internet as an alternative source of information. I suspect it is far more common to spend time reading opposing view sources with a fast connection than a costly slow connection.
