apophenia: fair use restraints dampen my love affair with audible.com
In apophenia: fair use restraints dampen my love affair with audible.com danah complains about her discovery that the rules of consumption established by audible.com for their digital content are breaking down treasured social behaviors that she has enjoyed in the past with real, paper books (I believe that if publishers could do what Audible.com can, they would, but they can not so there you have it, that's why libraries are still allowed to exist). This concept of sharing though... it has come up in several conversations so far and I have a hunch there is something very important here. Sharing... we like to share... its a social process that establishes our position in the social network, develops a set of IOUs in social relationships, defines us in a way. Sharing is a really important thing, it performs some extremely important functions in society that seems to think it has grown out of sharing, seems to never have noticed this one aspect of human relationships, never have accounted for it... although all of us share our knowledge, experience, food, posessions, emotions, ourselves from time to time with different people. Maybe ebcause its such a constant integral part of human relationships, that we do not notice this particular behavior as anything special. Yet it is special if only because it is ubiquitous and is a building block of social structure in nearly every respect. Yet in the computer world, sharing is seen as a bad thing. It's often classified as stealing.
One of the fundamental probelms RIAA and the like are facing with their "piracy" issues is that they are going against one of the more intrinsic parts of human nature - the social act of sharing that works as a set of social signals within a structural hierharchy of relationships. In plain speak - people buy books and music not just because they want to listen or read it, but because they want to share that knowledge, the giddiness of sharing the cool find and having someone else find it cool too. We are social animals, but the computer world is built by people who either
1. want to make sure they can get every penny for everything (sharing is aweful, the publishers association actually considers libraries the worst offenders in terms of profit loss... just think about it, libraries let people read books WITHOUT buying them! the HORROR!)
2. built by people who are either antisocial to begin with or largely choose to ignore that people use technology not for the technology but for the social interactions that technology has the potential to create/augment/change/motivate...
I consciously choose to not use the ipod for its intense anti-sharing qualities. I will never subscribe to audible or anything else that tries to force me not to share. I've bought more CD's because someone else burned me a copy of something and I liked it and bought more and bought it for others, than I have just because I found out about it through advertisement. I've bought books because I borrowed one and loved and wanted to give it to someone else, but the social rules of borrowing meant that it would't be proper to lend a lent book. There are social structures and norms that already exist in cultures that use sharing as a form of propagation both of knowledge and of consumption. Companies that produce forms of entertainment like books, music, etc... don't seem to realize that... they have put so much effort into trying to stop people from the fundamental social act of sharing and they wonder why it doesn't work...
